Bressler’s New Brand Identity and Site Illustrate a Successful Execution of Law Firm Messaging
Florham Park, N.J. – January 27, 2020 – The law firm of Bressler, Amery & Ross, P.C. announced today the official launch of its new redesigned website, https://www.bressler.com. The firm’s website announcement is in conjunction with the launch of a full visual rebrand.
Website visitors will find the fully-responsive website showcasing an entirely new look for the firm with its easy-to-navigate design for quick access to essential information about the firm’s legal services, pro bono legal work, community and philanthropic involvement, and corporate “people first” culture. These updates come at a time when the firm is continuing to grow and diversify its service offerings and further expanding its national reach.
“Our redesigned brand identity is innovative, modern, engaging and professional – words we would use to describe not only our firm and our employees, but also the solutions we provide to companies and clients,” said Bressler Managing Principal Frank Cuccio. “Since our founding, we have always been a firm of exceptionally skilled lawyers, who are also friendly, trustworthy and genuine people who truly care about our clients and their business as both partners and friends. Now, the revamped web site vividly showcases that spirit.”
The redesigned corporate logo features an added logomark that depicts integrated, tapered triangles pointing 360-degrees – a conceptual representation of collaboration, creativity and strength, and the notion that innovative ideas can come from any direction. The logo also includes a refreshed word mark for a bolder, cleaner, more digital-friendly look. The completely redesigned website offers visitors fresh visual features like vibrant portrait photography that depicts each attorney authentically and engages viewers with a memorable first impression. The experience is reinforced by enhanced content aimed at business and corporate clients, including Fortune 500 Corporations, financial institutions and financial services firms, mid-sized and privately held entities, national insurers, emerging companies, and high-net-worth individuals.
“Our objectives of the rebrand and website redesign expanded beyond aesthetic enhancements to include highlighting our expansive geographic footprint, our national, full-service capabilities, and the importance of our longstanding commitment to building lifelong personal relationships with clients in an effort to offer a top-tier client service experience,” said Shanon Lazarus, Bressler’s Director of Marketing and Business Development. “From conceptualization to execution, the new brand identity and website has been a true labor of love involving each and every member of the Bressler team.”
With a home page tagline “Raising the Bar: Every Day, in Every Relationship, in Every Matter,” the site emphasizes the firm’s commitment to first-class legal representation and going above and beyond for clients. It represents Bressler’s core belief that a law firm should raise the bar and celebrates its commitment to offering clients outstanding legal and business expertise successfully combined with approachable lawyers who put people and their relationships first. The tagline also pays homage to the initials of the firm’s founding principals Bernard Bressler, Brian Amery and Lawrence Ross, who aspired to build a law firm that was different than the status quo.
“This was a major initiative of the firm and a huge effort from our Marketing and Business Development Department,” Mr. Cuccio added. “The rebrand and the new web site will allow our clients to seamlessly review the full suite of legal services we offer and get a better feel of who we are at Bressler.”
The site was designed by Firmseek, an award-winning web design and development company.