Firm News

Wes Holston, Bressler, Amery & Ross’s Florida Managing Principal, and Steven Greenbaum, Senior Vice President and General Counsel of TradeStation Securities, Inc., have been named Co-Presidents of the I Care I Cure Childhood Cancer Foundation, Inc.

I Care I Cure, based in Davie, FL, was founded by Brad and Beth Besner in memory of their son Ian, who died at the age of 11 of complications from the toxic mediations used to fight his leukemia. The charity supports the development of, and raises public awareness about, cutting-edge, targeted therapies for childhood cancer, so that the treatment of childhood cancer will be gentler and more tolerable.

“Over the past two years, Wes and Steve have shown an unyielding commitment to I Care I Cure as directors, having created new funding opportunities, like our successful annual golf tournament, and by spearheading the biggest corporate teams (Bressler’s and TradeStation’s) at our Family 5K Run/Walks,” said Ms. Besner. “Brad and I look forward to working with Wes and Steve in their new executive roles to help bring more outreach opportunities to our community, and to increase funding for cancer research,” she added. 

“This is a group that is near and dear to my heart,” said Mr. Holston. “I’m excited to be named Co-President of I Care I Cure along with Steven Greenbaum, with whom I have served on the foundation’s board for the past two years.”

“Steve and I are going to have fun planning I Care I Cure’s events, but our mission remains to raise awareness and fund research to fight childhood cancer, with an emphasis on cutting-edge, targeted treatments,” added Mr. Holston, Managing Principal of Bressler’s Fort Lauderdale and Miami offices. 

The foundation holds fundraising events throughout the year and has numerous sponsors. Bressler is one of the group’s title sponsors for the golf tournament and other events. 

Mr. Greenbaum, who also serves as President of the Thomas E. Greenbaum Charitable Foundation, another I Care I Cure sponsor, added, “As a parent of a child who suffered, but endured, the ravages of chemotherapy, I am passionately committed to helping families fight this dreaded disease through outreach programs and increased funding for targeted therapies. I am also proud that TradeStation has become one of the many great sponsors of this local charity.”


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